What is the definition of a sales lead?
A sales lead is about a person or business who may eventually become a client.
People and businesses can become leads. They become leads for products or services that you offer, hoping that they will eventually become paying customers. Becoming a lead is the first step in the sales process. At a subsequent stage, leads become prospective clients, hence the term ‘prospects’
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. When you speak directly to the people you want to target, you are more likely to attract the right people. Your marketing will more effectively reach the people most likely to want to do business with you. When you connect with the right people, you are then more likely to get high-quality, qualified leads that will turn into paying customers.